Publications

Research & Publications

My scholarly work explores health communication, misinformation, journalism, and public health challenges. Through conference presentations and research collaborations, I contribute to conversations about how communication can support healthier communities and more effective public health responses.

A Hinnant, R Young, R Tang, ME Len-Ríos, U Madu (2026). Truth Vigilance to Traditional Balance: Role Conceptions among Health Journalists. Journalism Practice, 1-22

Madu, U.A., & Nworie, C.S. (2022). Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager. Path of Science, 8(5), 7001-7011.

Madu, U.A. (2021). Effectiveness of Social Media in Unifying Fragmented Nigerian Societies. Path of Science, 7(12), 3001-3010.

Madu, U.A., Samuel, D.U., Eze, T.K., & Ogar E.E. (2021). Appraisal of Social Media Marketing as Effective Tool in boosting Entrepreneurship for Economic Development in Nigeria.” IOSR Journal of Humanities & Social Science, 26(09), pp. 34-47. ISSN: 2279-0837.

Publications

Research & Publications

A Hinnant, R Young, R Tang, ME Len-Ríos, U Madu (2026). Truth Vigilance to Traditional Balance: Role Conceptions among Health Journalists. Journalism Practice, 1-22

Madu, U.A., & Nworie, C.S. (2022). Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager. Path of Science, 8(5), 7001-7011.

Madu, U.A. (2021). Effectiveness of Social Media in Unifying Fragmented Nigerian Societies. Path of Science, 7(12), 3001-3010.

Madu, U.A., Samuel, D.U., Eze, T.K., & Ogar E.E. (2021). Appraisal of Social Media Marketing as Effective Tool in boosting Entrepreneurship for Economic Development in Nigeria.” IOSR Journal of Humanities & Social Science, 26(09), pp. 34-47. ISSN: 2279-0837.

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